Changing your Keyword Score ASAP

I know the benefits of a CMS...it's my job to know it well and understand the value it brings to the table. Regardless, I was tickled pink to see the immediacy of my SEO work as our keyword density shot up a percentage after changing Webefx's site content via our CMS.

I started by analyzing our keyword density against a competitor's site. I was, shall we say, less then impressed with the results. No matter how much better we know our product offering to be, Google doesn't rank that kind of "insider info".

Google and other search engines rely solely on content. And by content I mean anything that's written in the code. This means that content exists in code that's weighed and ranked and not visible to the person viewing the site. This because web crawlers spider the actual code. Hence meta tags, alt tags, address tags and so on being important features.

I identified a few keywords important to our business that needed more presence. After gleaning this info from my research, it was time to implement it. In a matter of five minutes, I had changed our homepage content, and subsequently our keyword density. Improved keyword density is important for improving your search ranking as it's one of the main factors Google uses in its algorithmic ranking system.

Now it's just a matter of waiting for Google to re-index in order to register improvements to content.

Which means I can go get myself a coffee and kick back with the time I saved using the CMS to make changes.

Rebecca Collins
Director of Operations

Website Re-Design & Update

The World Wide Web is a constantly evolving economic and political arena charged with social and cultural influences. Not a day, or even an hour for that matter, goes by without some new development or shift in the way the Internet is implemented, consumed by hundreds and spread to hundreds, if not thousands, more.

A web presence in absolutely vital to being connected with this ever-changing network of information. To meet this need we've re-designed and updated Webefx to showcase our own technology as well as providing you with all the information you need about our business and the services that we provide.


Welcome to Webefx. We hope you enjoy as much as we do!

Web Democritization

The saying "all roads lead home" is increasingly more applicable online as web applications and technologies become more widely distributed and entry barriers lower, allowing more roads to lead to more homepages.

Hurdles such as size, resources and capital, which are very salient factors in the brick and motar world, are being rapidly dismantled online to allow more businesses, big and small, to succeed on the web. Before, access to commerce-generating technologies were icing on the web presence cake -- priviledges for the big dogs who had cash to spend on content management systems and online marking techniques (SEO, newsletters, blogs) while others were just lucky to get a website up.

Now Susy Meyers in Debois County, Indiana can set up and manage her small-business site selling consulting services that rival those on the East Coast, and Charles Eades from Fayetteville, Arkansas can sell his all-natural Ozark jams to people in Seattle, San Antonio and New York -- and no one would know they were 1/10 the size of their competitors unless you told them.

Limitations in well-designed web sites that were both visually appealing and function-friendly are dissolving; access to actionable analytics is now possible (and free) through Google; widgets can be created and implemented without a dedicated dev department. The list goes on. Technology advances, in short, are democratizing the web, turning applications previously seen as luxury "extras"into standard applications that are cost-effective to implement and financialy rewarding. The result is a ever-leveling playing field that benefits both business person and consumer alike.

Rebecca Collins
Director of Operations